Quality Mix is a concept of multitasking in quality culture management with the aim of overcome competition. In 1984, the founder of Business Initiative Directions (B.I.D.), Jose E. Prieto, created the pioneering Quality Mix concept.
In past decades, through its continued process of innovation, Business Initiative Directions has succeeded in becoming one of the first four world-wide organizations to implement Quality Culture in top local, national, continental and global companies.
The Quality Mix concept is made up of six groups of actions which blend to achieve a process of constant quality improvement.
This process consists of a systematic analysis of the entire life cycle of a product or service, in order to obtain an advantageous position facing competitors.
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