For over 20 years, B.I.D. has been receiving information showing the increase in sales in companies which have used the logo of the award.
The news of the award and its graphic representation are used by the awarded company as in a symbol of strength.
The logo of the award is present in all conventional marketing channels already in use by the company: containers, packaging, advertisements, signs, brochures, sales points, trade fairs, stands, commercial areas, transportation, uniforms, buildings and corporate gifts.
Using the symbol of the award in the established marketing channels does not mean an increase in costs; it only supports publicity over the award.
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